How to Write Killer Headlines for your Web Copy

From a copy-writing and content marketing standpoint, your headlines will probably be the most important things if you are to make any impression at all.  Statistics have shown that, on average, eight out of ten free essay writer people will read your headline copy but only two out of ten will continue to read the rest of your post. In other words, your title plays a critical role in determining the effectiveness of your piece.

Brian Clark, of Copyblogger, takes headlines so seriously that he recommends the 50/50 rule to any serious writer. This rule says that a free assignment writer ‘should spend half of the entire time it takes to write a piece of persuasive content on the headline.”

Clark recommends starting a post by writing out the headline first. A headline is like a promise that promise to fulfill in your content and since promises are made before being fulfilled, you are more likely to keep your content crisp and well-structured to your headline if you have it clearly in mind, and writing, right from the start.

Great headlines also tend to be as specific as possible. Specificity increases credibility because specific details are more believable than broad assertions. Specific content is also of more value to a potential reader. Doing keyword research, not only on the popular keywords, but also on niche phrases puts you in a much better position of crafting much more specific headlines that have less competition but still ensuring you get readers.

In the next post, I will discuss some headline formulas used by great writers.

Useful resources:

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