Google shopping Ads

Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note.

Five golden benefits of Google shopping ads -

a) Great visibility for your products – The first and foremost benefits of Google shopping ads enhance the visibility of your products in a couple of ways. Let’s know how it can help our product visibility. First, they list your products at the top of Google search results as it makes it easier to grab the attention of potential customers. Your product is the first thing they see on the search results page, above organic results.

b)  Wider reach – Google shopping ads don’t only appear in Google’s standard search results because they are useful for shoppers and renowned with advertisers. Google has steadily expanded the channels where shopping ads are displayed. This means you have more chances to reach potential shoppers.

c) Boost ROI – Google shopping ads are the smart investment of your marketing budget because they perform smarter across a whole range of important metrics like CTR, Cost-per-click, and conversion rate.

d) Wider reach – With Google shopping campaigns, your ads have the potential to appear more than once for a single query. For example, if someone looking for the ”best shampoo for hair” then all products which have this keyword appear in front of you. Since Google is also choosing the keywords for which to show your products, you might find your products start to show up for related keywords you may not have guessed. An exact match isn’t required and Google is getting smarter about using synonyms properly, so the search itself is pretty flexible.

e) Valuable reporting tools - Google shopping ads provide comprehensive data on how your products are performing:

i) You can follow your product performance at any stage of granularity.

ii) You can use filters to view how products are performing at the product, brand, or product group level.

iii) You can analyze comprehensive data on impressions, click, average cost-per-click, conversion metrics, and others.