The Google algorithm: what is it and how does it affect digital marketing? Digital marketing

The Google algorithm is a system that the main search engine uses to retrieve data and offer the best results regarding a specific search. How does this affect digital marketing? Well, it’s simple: companies must position themselves in Internet searches and, to do this, Google’s algorithm must be kept happy .

This search engine uses a combination of algorithms to offer web pages ranked by relevance in the results of each of the searches we do.

It seems complicated, but it is not so complicated. Stay with us and discover one of the concepts that you must master if you want to be an expert in digital marketing.

What is the Google algorithm?

The Google algorithm is responsible for finding web pages that contain the keywords that the person used to do a search on Google. From this point on , Google’s algorithm ranks each page based on various factors, including the number of times the keywords appear on the page.

In this way, the pages that best rank according to the parameters established by Google are the ones that appear higher in the results pages. This means that, in theory, the links related to the query that appear first are the best ones with respect to the content that you are trying to locate.

Getting a good place on Google means a big increase in the number of visitors to the site, which can lead to more sales.

The reality is that, in practice, the best-positioned content in search engines is not always the most relevant for the search, but rather the ones that have best known how to “deceive” the parameters of the Google algorithm.

This is where we can start talking about SEO and keywords. And it is that, those who have best known how to use relevant keywords for searches, are those who better position the contents of a certain web page. This is where the work of digital marketing experts specializing in SEO comes in.

Google algorithm versions

As with practically everything that has to do with technology, Google’s algorithm has improved over the years thanks to the new versions and changes that have been implemented.

The algorithm learns, evolves and improves its capabilities to be able to offer content relevant to user searches.

Therefore, an expert in digital marketing must know how it works, what influences it and what is necessary to position the content and products of a specific company or brand.